You could have the best business idea in the world but if no one knows about it then it won’t be a success. In today’s digital age there are loads of ways you can make sure you get your business and ideas in front of the right eyes. Once you’ve mastered your online presence you can sit back and watch it grow.
Master the art of SEO
SEO (Search Engine Optimisation) can seem daunting when you first start but making sure you’ve got yourself an optimised site is key if you want to show up in search engines. If you’re not an SEO whizz and wouldn’t feel comfortable optimising your site straight away then check out this Advanced Guide to SEO which has all of the answers you’ll need.
Social Media
2017 is well and truly the year of social media and despite what you might think it’s not all about uploading the perfect selfie. Most businesses can now be found on social media sites such as Twitter and Facebook and they’re a great way of speaking directly to your audience as well as getting your brand out there to a whole new demographic. Do your research and find out which platforms your target audience use the most.
Newsletters
To some newsletters might seem a bit old fashioned but providing it’s not spammy and actually has something in it that people would be interested in then they’re a great way of getting information and news about your business in front of the right eyes. Promo codes and deals always work well in newsletters and are a great incentive to get people to sign-up.
Speak to people
Shock horror imagine having to actually talk to someone rather than just firing off a quick email! Showing the humans behind the brand is a great way to get people to invest in you and your services so get your face out there at relevant conferences and fairs. Don’t underestimate the importance of word of mouth either, once you’ve had one happy customer more are likely to follow!
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